Apparel Brands That Give Back

We're on a mission to share the stories behind the apparel brands that are making a positive impact on the world...because where you spend your money matters. Here are just some of the apparel brands we love.

Clothing, Jewelry & Shoes

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4ocean was founded with a mission to put an end to the ocean plastic crisis. For every product sold, they pull 1 pound of trash from the ocean. Their bracelets made from recycled materials are the most popular, but they also sell everything from face masks to reusable bags and bottles.

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Find all of your pink ribbon gear (and more) to support Breast Cancer Awareness all year round at The Breast Cancer Site by Greater Good. They offer everything from clothing to footwear for the entire family, jewelry, bags, home & garden, holiday ornaments, gifts and more. Your purchases help fund free mammograms and care for women in need.


If you’re looking for stylish and sustainable clothing, look no further. Grey State is a woman-owned & operated clothing brand that focuses on sustainability, clean energy, and gender equality! 

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Kendra Scott is a female-founded jewelry line with a focus on being a force for good. We love that 20% of the proceeds from the ‘Shop for Good’ BCA collection goes to the Breast Cancer Research Foundation all year long (not just in October). And 50% of the proceeds from every purchase of the Metastatic Breast Cancer Charm Necklace Set supports Inheritance of Hope – an organization helping children and families facing the loss of a parent. The Shop for Good Collection also supports frontline workers, families of disabled service members, pediatric hospitals and more.

Lilly Pulitzer Magenta Logo

The newly-launched, Purrposefully Pink line in partnership with the BCRF (Breast Cancer Research Foundation) is all about the give back. Every purchase helps to fund critical research needed in the fight against breast cancer. In the last four years, Lilly Pulitzer has donated more than $195,000, funding nearly 4,000 hours of breast cancer research. We love the look of the Elsa silk top, and the UPF 50+ Cassi dress is perfect for sunny days. Check out the adorable knit pajama top and pants for cozy nights at home.


Sozy is an ethical women's clothing and accessories line made in the USA that gives back a portion of their profits to RAINN (Rape, Abuse & Incest National Network) and to other charitable and environmental initiatives including One Tree Planted.

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One of the original brands to incorporate a give back aspect to their business model, TOMS makes cute and comfy shoes and donates 1/3 of their profits to grassroots organizations to support various causes including disaster relief, mental health awareness and an end to gun violence.

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Two Blind Brothers is an ultra-soft clothing and accessories line that donates 100% of their profits (yes, you read that right, 100%) to help find a cure for blindness.

Under Armour

 Under Armour  is a sports equipment company that offers footwear, sports and casual apparel. For a limited, (otherwise it’s 20%) Under Armour is offering a 40% discount for veterans, military, their spouses, and immediate family in addition to First Responders and healthcare workers. Take a look at their Best sellers.

Submit a Brand That Gives Back 

Fill out this form and tell us about a brand that YOU love that gives back.
You may just see it mentioned in our next Winni Wednesday newsletter!