• Darlene Carenza

How this Veteran-Owned Beverage Brand is DEFY-ing the Odds and Giving Back


DEFY Performance Beverage Team, CBD Infused sports drink, veteran-owned, women-owned, black-owned business

What happens when an NFL legend teams up with a former Navy SEAL and a former Miss Kansas? You get DEFY – a black-owned, veteran-owned, and woman-owned performance beverage line that is leading the way in CBD infused drinks.


Pro Football Hall of Fame Running Back, Terrell Davis first used CBD in 2017 to recover after a workout and was blown away by how it helped him defy his history of injuries, overworked muscles, and the deteriorating effects of age. This is what inspired him to team up with former Miss Kansas and CEO Megan Bushell, Chairman Beau Wehrle, and Navy SEAL Eric Frohardt, who also saw the potential for CBD to help the military and veteran communities.


Eric Frohardt, former Navy SEAL, Co-Owner & COO of DEFY Performance Beverage, CBD Infused sports drink, veteran-owned, women-owned, black-owned business
“My body has pretty high mileage from my time in the SEAL Teams. The VA considered me 100% disabled. CBD helps me relax at night. It also helps with my inflammation. It’s a much better and more natural alternative to pain killers or sleep medication. I recommend it to all veterans (and others),” ~ Eric Frohardt, former Navy SEAL, Co-Owner & COO of DEFY

With their latest launch of non-CBD high-performance alkaline water, DEFY announced its commitment to donate a portion of the proceeds from every bottle sold to the Disabled American Veterans Organization, the Center for African American Health, and the National Association of Women Business Owners.


DEFY Terrell Davis saluting “the Mile-High Salute” famous during his time as a Denver Bronco. DEFY Performance Beverage, CBD Infused sports drink, veteran-owned, women-owned, black-owned business.
"The most important thing we can do as a black, female and veteran-owned, and operated business is to lead by example when it comes to making strong, full-throated moves that directly empower these focus communities.” ~ Terrell Davis, Pro Football Hall-of-Famer and DEFY Co-Founder

DEFY also offers exclusive discounts for veterans and active-duty servicemen and women and work with various veteran service organizations including Warrior Wishes – an organization that gives wounded veterans once-in-lifetime experiences at sporting events and more. More than $600,000 has been given back to DEFY's focus communities, and the brand hopes to reach the $1 million mark by 2022.

DEFY CBD infused sports drink. DEFY performance beverage, CBD Infused sports drink, veteran-owned, women-owned, black-owned business.

What to buy … You’ll ditch your old sports drink (Gator-who?!) once you try DEFY’s CBD Performance drinks. We recommend starting with the 6-pack sampler and adding some of their new alkaline water to your cart as well.


💡 Winni Tip … Retired or active-duty servicemen and women can unlock an exclusive discount online by clicking here.


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