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Paws for a Cause: 5 Pet Brands that Give Back 🐾

Winni Wednesday Edition #10 | 03.23.22

This week’s edition of Winni Wednesday is going to the dogs as we introduce 5 pet brands that are giving back to both humans and animals in some unexpected ways... plus we are bringing you the chance to win $1,000+ in products for you and your furry friend.

How this Pet Food Brand Gives Back to Pets & People in a BIG Way

As big pet lovers, we were excited to discover NutriSource – a line of food for cats and dogs that also includes treats and toppers. In addition to their focus on quality ingredients and nutrition, we were blown away by their commitment to giving back.

The founder’s story… Darrell Nelson was a young boy when he suffered a fall from a tree that may have landed him in the hospital. Instead, he dusted himself off and kept going (clearly an entrepreneur in the making) and got the nickname “Tuffy.” In 1964, Darrell and his son Kenny decided to join forces and start Tuffy’s Pet Foods. Over the years, the family business expanded into the KLN family of brands that exists today and includes NutriSource pet foods along with several others.

Small town, big hearts… The company’s headquarters is in Perham, Minnesota (pronounced Per-um) where the population is just over 3,000. KLN is one of the biggest employers in the area by far and giving back to the community has always been an important part of the family business.

Did you know? NutriSource helped fund the very first facility dog in Minnesota named Rocket. Rocket spends his days visiting children as a full time staff member at the M Health Fairview University of Minnesota Masonic Children’s Hospital. Rocket has brought so much joy and comfort to the kids there that NutriSource decided to expand the program to more hospitals and add even more canine superstars to their program in 2022!

They give back to humans… Giving back is one of NutriSource’s core values. In addition to the Facility Dog program, they also give back to:

  • Pinky Swear Foundation which offers direct financial support to the families of children battling cancer

  • Soldier’s 6 which provides honorably discharged veterans, police officers, and fire fighters with specially trained K-9s

  • Dogtopia Foundation which focuses on employment initiatives for adults with autism, youth literacy programs and service dogs for veterans

They give back to animals… NutriSource also supports pet rescues, animal shelters, humane societies, nonprofit veterinary care, and other service dog organizations in their community and beyond. They give back to small businesses… You won’t find their products in the mega pet stores, and for a good reason. NutriSource believes in shopping local, and they value the fact that independent pet stores can help pet owners focus more on health and nutrition. Click here to find a store near you. What to buy… Their new Come-pooch-a™ dog food topper is more than just a clever name. It’s packed with post-biotics (read more about post- vs. pre- here), and it helps picky eaters with digestion, hydration, and immune system support. And we can't forget their new SuperStar Training Reward Treats – 100% of the profits go directly to support all of the amazing efforts mentioned above. Winni Tip💡… Download their free rewards app and get access to FREE products and exclusive discounts on your next purchase.


Paws for a Cause: More Pet Brands that Give Back

Teddy the Dog Canine humor and super soft tees that lend a helping paw

This brand chooses a new charity each month and donates 100% of the profits from the collection. This month, their “PEACE for UKRAINE” collection delivers support to those fleeing the war zone with pets. Together, we can make a difference and help these innocent animals. Save 20% on all other merchandise (charity collections do not apply since they donate 100% of profits) by using code WINNI20. Shop Now

Finley's Barkery

All-natural dog treats made in the USA

Finley's is a Certified B Corp. that dedicates 50% of net-profits to employment and giving initiatives for people with disabilities. Save 25% off with code WINNI25. $25 minimum purchase required. Offer ends 6.30.22.

Shop Now

Dogtopia Award-winning doggie daycare, spa & overnight boarding

Through the Dogtopia Foundation, they fund programs that support three causes: Service Dogs for Veterans, Youth Literacy Programs and Employment Initiatives for Adults with Autism. Find a location near you

Clearly Balanced Days Cruelty-free CBD products for both humans & pets

This woman- and LGBTQ-owned company donates a portion of their profits to NAMI (National Alliance on Mental Illness), the American Foundation for Suicide Prevention, and The Bright and Beautiful Therapy Dogs, Inc.

Save 50% on all pet products with code WinniPet (offer ends 4.30.22) Shop Now


🐾 A Chance to Win 🐾


From our Partner

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Disclaimer: Information on charitable giving, statistics and promotions are provided by the brands and organizations directly; Winni does not warrant and assumes no liability or responsibility for the content, privacy policies or practices of the brands and third-party sites featured. See our Privacy Policy & Terms and Conditions for more details.