It Takes Team Work
Meet the team
At Winni, we are big on team work. Meet the faces behind the Winni Wednesday newsletter, our social media accounts, and our website; and discover what fuels Winni’s content curators' drive to make a difference in the world.
Owner & Founder
Sandy (aka The High-Heeled Investor™) is our fearless leader and the inspiration behind Winni. As an award-winning entrepreneur, angel investor, philanthropist (and actual rocket scientist), Sandy has always stressed the importance of businesses giving back and partnering with others for a good cause. After selling her own business that she built from the ground up, she decided to dedicate her time and money to investing in others that share her mission of making a positive impact in the world.
Her mission… To partner with entrepreneurs and businesses that have passion, drive and the ethics to use their business as a force for good.
Sandy tells Winni… “If we are going to spend money on everyday purchases anyway, why not spend it with a company that gives back? It’s a win-win, and it gives us a warm and fuzzy feeling knowing that our purchase is also helping others.”
Favorite causes to support… Charities that support children and animals including CASA NH, See Science Center, Girls Inc., CHaD’s Storybook Ball, Bridges NH, Special Olympics, Best Buddies, Nashua Children’s Home and PAL Nashua.
Editor & Head of Brand Partnerships
Alejandra (or “Aleja” as her teammates call her) leads Winni’s partnership initiatives and brings more than 18 years of marketing and partnership experience for global brands such as Microsoft, Silversea Cruises, LATAM Airlines and Onboard.com (a LVMH Moët Hennessy – Louis Vuitton SE company). When Aleja is not researching new brands to partner with or editing copy about brands that are making a difference in the world, you can find her daydreaming about new destinations to discover, visiting her family, watching sports, listening to NPR or sharing inspirational podcasts.
Her mission… To listen, find, get inspired and then inspire others to learn the stories behind the brands we all shop for on a daily basis so we can make more conscientious (and rewarding) decisions when it comes to spending our money.
Alejandra tells Winni… “Nowadays, shopping is one of the easiest and quickest decisions we all make; and for years I kept thinking about how to help others, how to give back in some way and contribute with society. This new iteration of Winni will help (not just me) but all our readers find ways to shop smarter and spend the same money we spend on a daily basis, but in the brands that help support worthy causes and give back. Because where you spend your money matters.”
Favorite causes to support… aside from sustainability, Aleja supports causes that help provide people around the world (big & small) basic needs such as water, food, clothing, a roof to sleep under, education and feminine hygiene, as well as anti-sexual assault and women’s rights organizations.
Editor & Director of Marketing / Strategy
Darlene is our head storyteller and editor at Winni and brings more than 18 years of experience in marketing and copywriting for brands such as Sony Pictures, Cotton Incorporated, CBS Sports and Travelzoo. When she is not researching or writing about brands that give back, she can be found advocating for kids with food allergies, cuddling with her rescue dog Kona, or at Disney with her husband and daughter Parker.
Her mission… To tell the stories behind the brands that are making a positive impact in the world so that consumers can make better (and more informed) choices as to where they spend their money.
Darlene tells Winni… “We all want to contribute to society and give back in a meaningful way, and I think a lot of people miss that as consumers, we can do just that simply by making better choices when it comes to where we spend our money. I am excited for the future of Winni, and I hope that we can become a resource for anyone that wants to purchase with purpose.”
Favorite causes to support… Food Allergy Awareness (including Red Sneakers for Oakley, the Elijah-Alavi Foundation, and the Southern California Food Allergy Institute), the Mesothelioma Applied Research Foundation, and Paws 4 You Rescue in Miami.
Editor & Head of Digital Strategy
Susette (aka Suzy) heads up Winni’s digital properties and brings more than 17 years of experience leading marketing and content initiatives for travel brands such as Air Jamaica Vacations, Wyndham Resorts, World Travel Holdings, CruCon Cruise Outlet and MSC Cruises. When she is not creating content for Winni’s website and social media platforms, she can be found scuba diving, biking, traveling with her son Sebastian and her husband Rick, or sharing her story as a breast cancer survivor (and the importance of early detection) in the hopes of helping others.
Her mission… To shine a light on those brands that are making a true impact in the world.
Susette tells Winni… “There is something that feels really good about purchasing from a brand that’s impacting the greater good. We hold the power to leave this Earth better than it was when we arrived. There is strength in numbers, and I am convinced that if we take accountability for our actions (specifically where we choose to spend our money) we can have a big impact in improving the world around us.”
Favorite causes to support… Those that support Breast Cancer Awareness and provide services to people living with a cancer diagnosis (including 305 Pink Pack, Bright Spot Network, Gilda’s Club South Florida, and St. Jude Children's Research Hospital), and Give Kids The World Village, which provides critically ill children and their families with a weeklong wish vacation at no cost.